You will need reviews for your production later you set up your production listing. Subsequently yous finish reading this blog post you can start using Salesbacker for free to assist go more than production reviews. Click here to begin.

This guide is meant to walk you through the steps of setting upwards your outset Amazon listing. Although each product is unique and may crave additional fields on Amazon, this step-by-step will encompass all of the basics.

By the end of this commodity, y'all should be able to take each step yourself and use them to create your own Amazon product list. For the sake of instance, I'll be creating a listing for a water canteen, and because this isn't a true product of mine, I won't make it through all the aircraft setup.

Let's jump in!

STEP #one: After logging into your Seller Central account, click on "Add a Product" nether the Inventory drop down card. (Notation: Yous can also upload products by clicking on "Add Products via Upload". This method is beneficial for various kinds of products, but if this is your first listing, y'all may be overwhelmed by the spreadsheets involved.)

STEP #2: On the Add a Product page, yous may cull from three methods. Get-go, you can add a product which is already on Amazon. You can practise this by searching for the production by name or product ID. Second, you tin click on "Create a new product listing" simply below the search box. This is to be used if you are uploading a make new production that is not currently selling on Amazon. 3rd, if you're wanting to upload multiple products at in one case, you can use the "bulk upload" feature to the correct of the screen.

For the sake of this guide, I'll exist showing you how to create a new production list with the second method.

Stride #3: In one case you've clicked on "Create a new production listing", you'll be asked to assign your new product to an Amazon category. You may observe the category one of two means: using the search feature or past browsing the categories.

For sake of ease, I like to simply use the search engine function.

Step #4: Subsequently typing your production into the search bar, you lot'll be given all of the possible categories for that specific product. For my h2o bottle, I am given 12 different choices in which my water bottle will fit. Choose the one that is most appropriate to your product.

For my water canteen, I'll cull the 4th pick, "Sports Water Bottles".

Pace #5: Fill in the Listing Info for your new production. On the side by side page, you'll notice that your listing information is divided into 7 tabs: Vital Info, Variations, Offering, Images, Description, Keywords, and More Details.

I'll walk you through the major fields of each tab, simply let'southward start with the first tab - Vital Info.

Tab #one - Vital Info

ane. Product Name:

Your product name will be the championship each customer sees on your listing. It'due south essential that yous pack every bit many keywords and features every bit possible into your title. Instead of simply using "Water Bottle" as my production name, I used "Lightweight Insulated H2o Bottle, xviii oz., for hiking, camping ground, biking, and work". And my championship could go on as long as I stay within the 250 characters limit.

For more than direction equally to how to create your title, check out our other article "How To Optimize Your Amazon Product Championship".

2. Manufacturer and Brand Proper name

If you're selling your own private-characterization production, yous'll simply use your make/company name for both of these fields.

3. Manufacturer Part Number

You won't need this unless you're production is actually a replacement part for another product.

4. Bundle Quantity

Since I'thousand non selling a 2 or 3 pack of water bottles, I'll enter 1 hither.

5. Material Type

Click within the field to be given a list of materials to cull from. I'll pretend my h2o bottle is made of plastic.

6. Color and Color Map

I enter the color of my production, but I get out the Color Map field empty. If you're planning on selling multiple colors, you'll brand that clear when we come up to the Multifariousness tab.

seven. Shape

If this doesn't utilise to your product, leave it bare. I used "Round", just I think most customers would guess that.

8. Lens Color

You lot can get out this blank equally well unless your product actually has a colored lens.

9. Size

Hither I could use either xviii oz. or X-Large, depending on what I want to emphasize.

x. Manus Orientation and Tension Supported

Neither of these apply to my water canteen.

11. GTIN Exemption Reason

Most products are required to have a GTIN (Global Trade Identifier Number) which is generally something similar a UPC or (for books) an ISBN. However, you tin be given an exemption depending on your production category. If y'all're interested in pursuing an exemption, here'due south Amazon's guide to production categories and exemption possibilities:

12. Related Product ID Type and Related Production ID

If your product is linked to another product, y'all should enter the other production's ID here. For example, if my h2o bottle was but compatible with a specific bike, then I'd link my water bottle to the cycle's UPC here. If your product is a solo product, get out these fields empty.

thirteen. Detail Display Dimensions and Weight

Here, you'll enter the length, width, and weight of your product.

fourteen. Weight Supported and Brandish Maximum Weight Recommendations

These don't apply to the water bottle, but if your item is designed to support weight, then give the customer that information in these fields.

fifteen. Shaft Length

Moving on.

16. Product ID

As I stated above, every product will need a Product ID in order to exist sold on Amazon. This ID (generally a UPC) will distinguish your product from every other product. You tin can check with the manufacturer for this data or if you've created a private characterization product you'll want to buy a UPC code for your new product. In that location are a diversity of websites that sell UPC codes in various bundles (just search for cheap UPC barcodes).

Congratulations! You've completed the first tab of information in your listing. Let's move on to the second tab, Variations.

Tab #two - Variations

If your production volition come up in a variety of colors or sizes or any other distinct varieties, you lot'll need to indicate that here. Simply open the drop down carte du jour and choose the type of variation that fits your product.

After you've called a variation, more fields volition be revealed to requite extra clarification to your product listing. But fill in the unlike variations you have within that theme, and then click Add variations.

Once you've added the variations, they will announced below. Now but fill in the advisable data for each variation, and yous're done!

One more tab done! On to the next!

Tab #3 - Offer

1. Import Designation

You are not required to make full in this tab, but if information technology volition help yous, choose the appropriate designation.

two. Country of Publication

Skip this unless your production was published.

three. Seller Warranty Description

If y'all offer any kind of warranty or guarantee on your production, enter it here. I typed, "If for whatever reason you are unhappy with the water bottle, we offer a full, money-dorsum guarantee."

iv. Release Date

If you wish customers to know when you released this product, practice so hither. Most sellers will exit this blank.

5. Country as Labeled

If your product was not made in the Us and your characterization reveals the origin country, you can include that data hither.

six. Is Gift Wrap Available and Offering Can Be Gift Messaged

If you're not using Fulfillment by Amazon and desire to allow for souvenir wrapping and gift messages for your product, you tin do that hither.

7. Tax Code

If you lot are using Amazon tax collection services, you can enter your code here.

8. Fulfillment Latency

If you lot're not using Fulfillment past Amazon, you can indicate the time information technology will take for you lot to ship the product one time it has been ordered.

9. Restock Engagement

You can leave this field empty.

x. Legal Disclaimer

Mine reads, "Equally always, please read and comply with all labels and warnings".If you're non sure near the exact wording of your disclaimer, consult your manufacturer or seek legal aid.

11. Beginning selling date

Simply choose the date on which yous'd like your product to be available on Amazon.

12. Signed Past

If your product is signed by an private, you tin include that information hither.

13. Fulfillment Channel

At this point, you'll choose whether you lot desire to fulfill the orders of your production or allow Amazon to fulfill them. I heartily recommend using Fulfillment past Amazon if at all possible.

Boom! Y'all're done with Tab #3!

Tab #4 - Images

On the Images tab, simply upload the appropriate images for your product. Remember to comply with the guidelines given by Amazon on this page.

If you desire more direction for your product images, be sure to check out our other article, Four Photo Fails to Avoid on Your Amazon Listing.

Tab #five - Description

The Description tab is divided into two sections: Key Product Features and Product Description.

Key Production Features

The Key Product Features fields will become your bullet points of located nearly the top of your listing, similar this h2o bottle list:

There are 2 facts you need to know virtually your product features:

1) Though Amazon claims it does not, many good sellers have verified proof that Amazon ranks your production based upon keywords within your product feature bullet points. I recommend shoving every bit many unique keywords as you can into these features.

ii) Amazon says they limit you to 100 characters per field. However, if y'all use more than, the words still appear on your listing (they don't truncate the sentence). At present, Amazon may eventually begin cracking down on lengths of your Key Features, but as of now, they don't seem to mind. My recommendation? Use equally much space equally yous tin, and fill that space with keywords.

Product Description

The Product Description is one more opportunity to sell your product to your customer.

Employ this field to sell the customer on the benefits of your product. Don't just talk about the features, but aim to explain how your product solves your customer'south problems. You lot will exist limited to 2,000 characters.

Woohoo! You lot're on to Tab #vi!

Tab #6 - Keywords

Your Keyword tab is a key part of your Amazon listing. Although no client volition actually see the information you input hither, Amazon volition use this information whenever customers search for your production or related products.

Search Terms

Fill each search term field with every bit many unique keywords every bit you can, and split each keywords with a comma. Retrieve, in that location is no demand to repeat keywords, so if you've used a keyword in your championship or bullet points, y'all won't need to use information technology once more hither.

This is why intense research into your keywords is then essential. Yous want to have enough keywords to use in your title, bullet points, and in these search terms.

Platinum Keywords

You are not a Platinum Seller, and then move forth.

Subject Matter, Other Attributes, Intended Use, and Target Audience

The adjacent four sections are all fields based on drib downward menus. Simply click on each field, and you'll be given a drib down menu of related choices.

You lot may exist tempted to skip this part of the process since it does take some time to complete (and by tab #vi, y'all're ill of information technology). But remember, Amazon uses all of this information to catalog your product for customer searches.

Why not give them every bit much data equally possible?

Oh, and by the mode, you lot're on your final tab!

Tab #7 - More than Details

I'chiliad not going to walk through the More Details blog for 3 reasons:

1) This tab is customized based upon your product category. If y'all're not in the water canteen category, it won't help you to show you how to fill this department out because my fields volition exist different than yours.

ii) It's pretty self-explanatory. You simply walk through every field and fill in as many as you can. Some fields will have nix to do with your specific product, only others could be helpful for Amazon to know about.

three) This is the longest tab out of them all!

Just I do need to betoken out that this is the tab on which your price is adamant. You should accept two specific places to enter a price:

  • Manufacturer's Suggested Retail Price: This is non the cost your customer will pay. Information technology's merely the toll you make up one's mind a customer could pay if you lot weren't so generous. On your bodily listing, it appears as the list price. In the example below, the seller entered $35.95 into their Manufacturer's Suggested Retail Toll field.

        In the cease, this price becomes an "anchor price" for your production. It gives your

customer a sense of comparing and evokes the sensation of a good bargain. Choose

this wisely.

  • Sale Price: The Sale Cost is the actual price your customer will pay on your list. In the above previous example, it's the $eleven.97 below the List Price. If y'all'd like more direction on finding the right cost for your production, follow my three-step process in our article, Follow These 3 Steps to Determine Your Pricing Sweet Spot.

Every bit I said before, the rest of the fields should exist adequately explanatory and customized to your fields. Remember that many of these fields are optional, so if y'all don't understand them, you can probably skip over them.

Decision

Once you lot've walked through each of these steps and filled in the essential information for your product, it'southward fourth dimension to click on the "Save and Finish" link at the bottom.

If the link is still shaded out (not allowing you to click on it), this is due to a missing piece of essential information. Look dorsum at the tabs and run into if at that place are whatsoever that are tagged with a caution exclamation icon.

If so, go to that tab and fill in the field that is highlighted in red.

If you lot are still having difficulty, don't hesitate to employ Amazon support by opening another browser window and going back to your main Seller Central dashboard. Click on the "Assistance" link in the top, right-paw corner of the page, then follow the advisable steps.

Three cheers for you! You just completed all of the steps required to get your product upwardly on an official Amazon listing!

Of form, you however have to ready upwards your aircraft options if you lot're using Amazon FBA, but if you tin can handle the listing function, aircraft volition be a breeze.

And depending on your production, you lot may accept a few more than fields to make full in. Just by now, all of your bones info should be good to get.

Keep plugging away! Y'all've got sales waiting!

Alright you lot finished reading. Now that you've ready your product listing, your side by side step is to focus on getting production reviews. 1 of the best ways to go product reviews is to simply ask your customers. Use Salesbacker to automate the process of asking for reviews (takes less than vii minutes to become up and running). Click hither to start for free.